Target smarter, spend better. Why audience targeting and exclusion matter more than ever in today’s paid media landscape.

CMOs must address 10 pressing issues, including AI integration, Google’s evolving SERPs, data privacy, and content differentiation ...

OpenAI updated ChatGPT search to improve its ability to handle longer conversations and answer more complex search queries.

Google is showing recipes in AI Overviews when the search query implies a recipe intent but does not include the word "recipe ...