The business challenge: Despite offering multiple subscription tiers to our readers, it is our base subscription package, Starter Digital, that accounts for 73% of total acquisition. Yet it is ...

During this week’s Webinar, Politiken’s Troels Behrendt Jørgensen and Mikkel Stampe Davidsen provided a full demonstration of ...

Dutch news publisher Nederlands Dagblad offers an interesting case study in prioritising user needs. The results? Reach and ...

Srimathi Sridharan is assistant manager, marketing for The Hindu Group/ The Hindu/ Made of Chennai in Chennai, India. She can be reached at srimathi.s@thehindu.co.in.

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Jason Fallow is communications specialist for Stuff in Auckland, New Zealand. He can be reached at jason.fallow@stuff.co.nz.

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

As online reader revenue gains traction across the world, news publishers in Asia face a unique challenge: how to grow digital subscriptions while advertising and print circulation still dominate the ...

Marigold helps brands acquire customers through multiple channels, engage existing customers with curated offers, and turn customers into superfans. Marigold’s approach to relationship marketing ...

The South African news media company I’solezwe lesiXhosa works to emplify the voices of its marginalized residents through ...

Consultant Khalil A. Cassimally shares his thoughts on the popularity of user needs and how news companies can best lean into ...