EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping ...

EXCLUSIVE: The agency is eyeing GBA and region-wide opportunities with a Hong Kong presence and targets doubling revenue by ...

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation ...

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising ...

For Ad Nut, there is no better hotel than the great outdoors. A soft, leaf-lined bed you can rustle into under the moonlight.

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that ...

The new mandates for Srivastava and Bose at BBH India are in addition to their current roles at Saatchi & Saatchi India and ...

Marketers looking to justify ROI should get used to asking straightforward questions and brace themselves for answers—even ...

Australia-based agencies have highlighted some of the most frustrating aspects of canvassing for new business or defending ...

Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the ...

A year into his role as group president of FleishmanHillard Japan, Kanayama reflects on the shifting needs of Japanese ...

The move fits the Indian government’s plans to revitalise high-end manufacturing within India and to provide global companies ...