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We've been working with shots for over 15 years now. I have watched the products improve and evolve, each with their unique set of benefits. shots Vault and shots Reels are so easy to use, have ...

Comparing the glamorous adland of yesteryears with today’s ever-evolving landscape of AI, automation, ad-blockers and influencers, Christian Perrins, Head of Strategy, Waste Creative, wonders what ...

Mona Zaki and Ahmed Helmy star in this fun four-part campaign from director Mohamed El Zayat that plays on the genre-baiting abilities of the latest Galaxy device. Aside from the directorial ...

The Plant Based Foods Association (PBFA) has launched its inaugural campaign with an industry first, a union of leading competing brands to herald the many benefits of going meat-free. This initiative ...

Ogilvy Greece produced a powerful short for the group, in which a violent act is told through several perspectives. With one in three Greek students a victim of bullying, and 63% not report it out of ...

This article was created before we re-designed shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on ...

Within seconds of Just Eat's new The Joy of Everyday campaign, you can see the precise craftmanship and delicate manoeuvrings of Arch Model Studio, the team behind Wes Anderson's Fantastic Mr Fox and ...

This engaging campaign for the Egyptian food store refreshes the split-screen technique. Using a grainy, retro texture and styling the spot takes an affectionate look at how activities and chores have ...

Mimicking a single-shot film, Egyptian superstar Asser Yassin dances through a day in a revolving world that shows off the exceptional craft of production company Nojara and director Mohamed El Zayat.

Celebrating the arrival of the MyMcDonald’s Rewards loyalty programme, this gorgeously soppy spot, created by Leo Burnett/London, taps into the power of song to tell a romantic yarn about a ...