Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional ...

GenAI solves this problem in two very meaningful ways. First, with GenAI organizations are no longer dependent on humans to ...

Judge rules that Google 'willfully engaged in anticompetitive acts' and 'substantially harmed' users and publishers.

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and ...

Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com.

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library ...

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.

Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across ...

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

Master strategies to keep your content visible, relevant, and engaging in today's evolving AI search landscape.