Powerade is the official drink of the National Collegiate Athletic Association (NCAA), and ahead of March Madness, the brand ...

Flau'jae Johnson has teamed up with Powerade to release her new song "What It Takes" as the dedicated anthem for March ...

# THE countdown is on for the 12th Annual Baark! Powerade Potcakeman Triathlon, set to take place on Sunday, March 30, 2025, at Jaws Beach. This highly anticipated event will bring together athletes ...

Flau'jae Johnson has careers in basketball and music. For The Win recently sat down with the LSU star to talk about how she ...

Flau'jae Johnson's mother, Kia Brooks, expressed her excitement over the LSU star's new Powerade promotion. Brooks shared a ...

LSU basketball's star guard, Flau'jae Johnson, shares how she prepares for a big game and why she's looking forward to the ...

The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...

Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the March Madness basketball tournament, according to details shared with Marketing Dive. Along ...

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the ...

“Zero to one” is a phrase that describes the process of creating something radically new and taking it to its first growth ...

With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge ...

With March Madness only a few weeks away, POWERADE - the Official Hydration Partner of the NCAA Tournament - has revealed a new campaign to tap into college basketball's biggest moment.