Powerade is the official drink of the National Collegiate Athletic Association (NCAA), and ahead of March Madness, the brand ...

Flau'jae Johnson has teamed up with Powerade to release her new song "What It Takes" as the dedicated anthem for March ...

# THE countdown is on for the 12th Annual Baark! Powerade Potcakeman Triathlon, set to take place on Sunday, March 30, 2025, at Jaws Beach. This highly anticipated event will bring together athletes ...

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the ...

With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge ...

Flau'jae Johnson's mother, Kia Brooks, expressed her excitement over the LSU star's new Powerade promotion. Brooks shared a ...

With March Madness only a few weeks away, POWERADE - the Official Hydration Partner of the NCAA Tournament - has revealed a new campaign to tap into college basketball's biggest moment. The "It ...

In his first advertising campaign as POWERADE®’s new brand ambassador, Lillard shows the kind of hard work it took to ascend from consummate underdog to one of the greatest players in the game.

Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the March Madness basketball tournament, according to details shared with Marketing Dive. Along ...