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YouTube captures 11.6% of TV viewing in Feb., Nielsen says

Older Viewers Fuel YouTube Move to No. 1 Among TV Distributors in February

Fox moved into third place in February — its highest ranking to date — thanks in large part to a record-setting Super Bowl. It claimed 8.3 percent of U.S. TV use, edging ahead of Netflix and Paramount (8.2 percent each and both down a little from January).

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YouTube captures 11.6% of TV viewing in February, Nielsen says

YouTube ( GOOG) took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time spent watching TV across the month. This marks YouTube’s best share of TV to date,

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Nielsen’s Gauge: YouTube Expands TV Viewing Share

YouTube achieved its highest share of TV viewing to date in February with 11.6 percent, ahead of Disney's 10 percent, according to Nielsen's Media Distributor Gauge.

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Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

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Paramount Taps iSpot Technology to Measure Consumer Response to Ads

When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of ...

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VideoAmp Adds Disney, Fox, Paramount to Planning Tool Using First-Party Streaming Data

one of several rivals to Nielsen that have emerged in recent years, unveiled VXP, a new media-planning tool that will incorporate first-party streaming data from Disney, Fox and Paramount Global ...

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YouTube captures 11.6% of TV viewing in Feb., Nielsen says

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