Saunders’ great-grandfather, F. Nephi Grigg, founded Ore-Ida along with his brother Golden T. Grigg in 1952. The brothers ...

Jon Heder, best known for playing Napoleon Dynamite, returned to his roots Thursday night, sitting courtside at BYU’s Sweet ...

In the 1950s, Saunders' great-grandfather Francis Nephi Grigg (as well as his brother) co-founded frozen foods company ...

The college basketball 'Tot King' had a legendary tater tot connoisseur in attendance for a massive Sweet 16 matchup.

NEWARK, N.J. (AP) — Napoleon Dynamite served tater tots on a plate instead of stuffing them in his pocket — and threw his ...

The men’s basketball NCAA Tournament is famous for bringing players’ unusual stories to broader attention. And in an era ...

As BYU advances to the Sweet 16, Ore-Ida is going all in with a campaign that blends basketball history, family heritage, and ...

As the great-grandson of F. “Nephi” Griggs, inventor of the Tater Tot and founder of Ore-Ida, Saunders has turned a viral nickname into a full-blown NIL partnership with the frozen food giant.

In the 1950s, Saunders' great-grandfather Francis Nephi Grigg (as well as his brother) co-founded frozen foods company Ore-Ida. Among the company's innovations? Tater Tots, now Ore-Ida's most well ...

Saunders has partnered with frozen food brand Ore-Ida — make that Ore-Richie for the length of BYU's run in the tourney — to become the most popular potato pitchman since Napoleon Dynamite.

"Ore-Ida Tater Tot Kings Unite – Jon Heder Cheers on Richie Saunders at BYU Sweet 16 March Madness Game" / Prudential Center Photos "Ore-Ida Tater Tot Kings Unite – Jon Heder Cheers on Richie ...