Lego is tapping into one of the world's biggest media franchises, Pokémon, for a new collaboration that drops in 2026.

Niels B. Christiansen, CEO of the LEGO Group, said, "2025 is a big year for our brand in China," pointing to a series of brand activities designed to engage a wide spectrum of consumers ...

Earlier this year, US President Donald Trump threatened to impose steep tariffs if Denmark did not allow the US to acquire ownership of Greenland, an autonomous territory in the Arctic Circle that ...

“At the LEGO Group, we put children at the heart of everything we do and we want to play our part in creating a better and more sustainable world for them to inherit,” says Niels Christiansen, CEO of ...

Previously, it has worked with numerous outside companies on video game development. LEGO CEO Niels Christiansen states “We can definitely say as long as we’re under the Lego brand we can cover ...

“We have made quite a few investments in the future – I’d almost rather overinvest,” CEO Niels Christiansen told the Financial Times. “That’s the benefit of being family-owned and long term.” Under ...

“It’s not the first time we see those fluctuations and every time we’ve been able to not overreact,” Niels Christiansen told AFP. He said the company gaining market share was “way more ...

Lego has broadened its product range to reach new customers, and CEO Niels Christiansen said the Lego Botanicals sets — ...

Lego has broadened its product range to reach new customers, and CEO Niels Christiansen said the Lego Botanicals sets — flower bouquets and plants made of bricks — were popular gifts and had ...