The high-tech marketplace provides not only customer service challenges, but also the tools to help companies conquer ...

Most companies think they are doing win-loss analysis when they are actually relying on internal opinions, anecdotes or ...

From ‘Minimalists’ to ‘Tastemakers,’ personas reveal consumer desire to simplify everyday life with agents April 23, 2025 --  AI agents are rapidly changing how we work, but Salesforce’s latest ...

Most of us don’t read the full listing. “Generally what I’ve heard is that they’re selling electronics or higher-end items, ...

We recently explored the influx of Chinese car brands into the UK market, and how dealer groups can start capitalising on the ...

Consumers want agentic AI to simplify their daily lives. This research identifies four personality types who are interested ...

Consumers want agentic AI to simplify their daily lives. This research identifies four personality types who are interested ...

Visier, the globally recognized leader in Workforce AI solutions, today announced record-breaking attendance at Outsmart 2025, its annual global customer conference, held this year in Austin, Texas.

All these factors can help businesses cultivate a snapshot of the "ideal customer" or "customer persona." This information helps companies deepen existing customer relationships and reach untapped ...

It’s the people who enjoy your brand so much that they continue shopping with you, they engage with you beyond your products, and they naturally fit your target market or customer persona. As you ...

Step 1: Create a Customer Persona and Outline Your Ideal Customer Look at your company and ask: “What does my ideal customer look like?” Outline which products your ideal customer may need, and what ...