Reports indicate that the two founders and childhood friends Freddy Ward and Charlie Bowes-Lyon own approximately 40% of the company—suggesting a total transaction value of £250 million ...

Unilever bought the company in a deal reportedly worth £230million, valuing the 17 per cent stake held by Charlie Bowes-Lyon at £39.1million. Bowes-Lyon, 35 – a first cousin three times ...

Now that Unilever has acquired personal care brand Wild, the companies are optimistic that refillable toiletries will become ...

Co-founder Charlie Bowes-Lyon yesterday announced the sale on LinkedIn, stating it would help to supercharge Wild’s mission to eliminate single-use plastics in toiletries. The move is a major step ...

Other terms of the deal also were not disclosed, apart from that the brand’s founders, Charlie Bowes-Lyon and Freddy Ward, childhood friends and later cofounders, will continue to run the business.

Wild was launched in 2019 by business partners Charlie Bowes-Lyon and Freddy Ward and experienced significant growth during the Covid-19 pandemic, achieving its first profitable year in 2023. "Joining ...