Unilever bought the company in a deal reportedly worth £230million, valuing the 17 per cent stake held by Charlie Bowes-Lyon at £39.1million. Bowes-Lyon, 35 – a first cousin three times ...

Unilever's long-rumoured deal to acquire the Vauxhall-based eco-deodorant brand is believed to value Wild at £230m.

Wild was launched in 2019 by business partners Charlie Bowes-Lyon and Freddy Ward and experienced significant growth during the Covid-19 pandemic, achieving its first profitable year in 2023. "Joining ...

Other terms of the deal also were not disclosed, apart from that the brand’s founders, Charlie Bowes-Lyon and Freddy Ward, childhood friends and later cofounders, will continue to run the business.

Now that Unilever has acquired personal care brand Wild, the companies are optimistic that refillable toiletries will become ...

Wild makes premium deodorants, lip balms, bodywashes and handwashes using plant-based ingredients, with refillable, plastic-free packaging.

Co-founder Charlie Bowes-Lyon yesterday announced the sale on LinkedIn, stating it would help to supercharge Wild’s mission to eliminate single-use plastics in toiletries. The move is a major step ...

Wild, which was started in 2019 by business partners Charlie Bowes-Lyon and Freddy Ward, flourished during Covid-19 and reached its first year of profitable growth in 2023. “Joining Unilever ...

Other terms of the deal also were not disclosed, apart from that the brand’s founders, Charlie Bowes-Lyon and Freddy Ward, childhood friends and later cofounders, will continue to run the business.