Reports indicate that the two founders and childhood friends Freddy Ward and Charlie Bowes-Lyon own approximately 40% of the company—suggesting a total transaction value of £250 million ...

Unilever bought the company in a deal reportedly worth £230million, valuing the 17 per cent stake held by Charlie Bowes-Lyon at £39.1million. Bowes-Lyon, 35 – a first cousin three times ...

Now that Unilever has acquired personal care brand Wild, the companies are optimistic that refillable toiletries will become ...

Co-founder Charlie Bowes-Lyon yesterday announced the sale on LinkedIn, stating it would help to supercharge Wild’s mission to eliminate single-use plastics in toiletries. The move is a major step ...

Unilever has officially announced its acquisition of refillable deodorant brand Wild, as part of its strategy to expand its ...

Other terms of the deal also were not disclosed, apart from that the brand’s founders, Charlie Bowes-Lyon and Freddy Ward, childhood friends and later cofounders, will continue to run the business.