New CEO Brian Niccol has moved quickly to transform the world’s largest coffee chain, from cafe menus to the executive suite.

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...

Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go ...

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...

Starbucks CEO Brian Niccol said on Wednesday that diversity will continue to be “a key strength” of the coffee giant’s ...

In a memo he sent out in January detailing the plan, he had some ideas for those not sure what to say. They could scribble an ...