Some designers disapprove. "Graphic design is about going straight to the point in replying to a request, adding superfluous ...

Discover the revolutionary Neue Klasse design language that's set to transform every BMW model. See how this bold new ...

Barrelman—also referred to as Beer Barrel Man—is a mascot that has been used throughout the history of the Milwaukee Brewers ...

Auto makers live and die on the strength and reputation of the brand icons that decorate their vehicles. Sometimes, ...

BMW Motorrad brings Ituran's advanced telematics technology to motorcyclists in Brazil, significantly enhancing Ituran's ...

“Why you can trust Digital Trends – We have a 20-year history of testing ... and few automakers have exploited that opportunity like BMW. The German automaker’s first attempt at a volume ...

Typography has played a key part in defining Kia's brand identity throughout its logo history. The distinct changes in typeface ... For instance, while traditional brands like BMW have stuck closely ...

The BMW M logo, traditionally used on its more performant ... The BMW Isetta is the only vehicle in the brand’s history to have a traditional “name,” which BMW maintained after acquiring ...

The BMW logo is one of the most recognizable symbols in the automotive industry, and its history goes back more than a century. Its design and meaning have evolved over time, reflecting the ...

At CES last week, BMW unveiled a major revamp to its iDrive infotainment system, built on the new “BMW Operating System X.” The revamp brings a new “BMW Panoramic Vision” design with ...

The colours used in the BMW logo are steeped in history and symbolism. The iconic emblem combines blue and white, which are deeply significant for several reasons. Firstly, these colours represent the ...

The middle is given over to either a BMW logo, or the brand’s new virtual assistant, which will be powered by the upcoming Amazon Alexa artificial intelligence service. That means saying ...