An expert has explained how yellow stickers 'make use of human psychology' and how customers are likely to react ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Tiffany Bott, 32, a dinner lady and mum of three sons, is a devoted yellow sticker shopper and is always on the hunt for a great bargain. She said: "I decided to start doing yellow sticker shops ...

Marks & Spencer’s stores across Merseyside are currently stocked with an abundance of reduced price items, all of which have been marked with a yellow sticker. The company has been dealing with ...

Yellow sticker items are typically spotted towards the end of the day, as supermarkets make a final effort to sell products before they expire or are due to be taken off the shelves for good.