"But it doesn't change that people don't want the Tesla brand. I don't know how you fix that." Need a break? Play the USA TODAY Daily Crossword Puzzle. In case you missed it: More than 370,000 ...

So there we have it, the Utah Mammoth logo wasn't stolen after all. But of course, accusations of design theft are ten a ...

PORTLAND, Ore. (KATU) — The Portland Pickles baseball team has filed a lawsuit against Disney for trademark infringement, ...

More than meets the eye, a logo is beautiful and represents the brand’s identity. It should tell everything about a business at a glance — its values, personality and unique selling proposition — if ...

Grids lend a methodical approach to placement, scale, and negative space. Creating an impactful logo is no small feat. The mark must encapsulate a brand's identity and values in a single artistic ...

But the biggest turnaround comes from big-name, high-street brands. For instance, you’ll find the Soil Association’s logo on Garnier's Organic Skincare in recognition of its green credentials.

And thus, they’ve adopted a multi-brand strategy by establishing many car brands for different purposes. Apart from the main Chery brand, they’ve got iCar for electric SUVs, Omoda/Jaecoo for ...

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Brother Jason Kelce announced on Thursday that he’s revamping his under-the-radar apparel brand, Underdog ... with merch featuring the team’s logo and name. Since his retirement, however ...

Darling, the newly appointed CEO, said he’s excited to begin moving the brand forward. “The pursuit of the checkered flag is in Arctic Cat’s DNA,” he said in a statement. “It’s what we ...

“The United States is more than just a nation; it’s a universal brand, whether it’s our culture, our financial strength, our military strength. America rose beyond just being a countr ...

The organizer of the failed Fyre Fest and its long-awaited sequel — which was supposed to take place next month — has put the brand up for sale. Founder Billy McFarland announced Wednesday ...