Xiaohongshu (XHS), also known as RedNote outside of China, has surged into the global spotlight following the US ban on ...

“With authentic, user-driven content - think real product reviews, travel diaries, and fashion inspo - Xiaohongshu is an inspiration engine.” In Mainland China, Xiaohongshu bridges inspiration ...

LONDON — Chanel last week finally jumped on the Xiaohongshu bandwagon and posted its first video to promote the brand’s Métiers d’Art 2025 collection revealed in Hangzhou last December. The 34-second ...

They are emotionally engaged, visually driven, experience-first travellers. They trust Xiaohongshu and Douyin for inspiration, value exclusivity and cultural storytelling, and seek products that ...

Actor Kim Seon-ho thrilled fans worldwide by going live on Weverse on May 7, 2025, to celebrate his 39th birthday. The moment became even more special when the actor playfully joined a viral ...

Xiaohongshu will leverage its strengths in demand generation and precise audience targeting to help more brands achieve seamless, end-to-end growth, directly from inspiration to transaction.” The ...

Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Sign up China’s social-lifestyle platform Xiaohongshu, ...

Today, I'm officially joining Xiaohongshu [RedNote]…" With this ... modern young people's pursuit of self-actualization. Her inspiration comes from historical records and scholarly research ...

As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand ...

"The netizens on Xiaohongshu create the most incredible content I've ever seen. I've learned how to be more creative from them and they're a huge inspiration," says Rick, an American who posts ...

Xiaohongshu users, primarily millennials and Gen Z, are highly engaged, seeking both inspiration and shopping recommendations. Gucci collaborated with mid-tier and top-tier influencers to showcase ...