It's like a kind of teleshopping where popular streamers with millions of followers are hired by brands to sell all kinds of products. When Xiaohongshu started to dominate in China as the most ...

American social media users are joining Chinese social media platform Xiaohongshu, also known as RedNote or Little Red Book, over fears the US government will soon ban TikTok. Xiaohongshu this ...

(Yicai) Jan. 21 -- Five major trends characterize the e-commerce landscape of China’s Xiaohongshu, known outside the country ...

American users are flocking to Chinese short-form video app Xiaohongshu (known as RedNote in English). The app today surged to the No. 1 spot for free apps on the U.S. App Store. It is also the ...

Xiaohongshu, a Chinese app gaining popularity and picking up thousands of new foreign users, can be effectively leveraged by brands if they prioritise quality user-generated content over volume.

Xiaohongshu now has about 300 million monthly active users, primarily young, urban and female–an appealing group for both Chinese and non-Chinese brands. The platform, valued at $20 billion in a ...

Americans are flocking to another China-based social media app as a potential TikTok ban looms. Xiaohongshu has risen to the top of the App Store in the US as so-called TikTok refugees search for ...