But Adobe adopted a negative space version of the logo in 1993 and has used it ever since, one that’s harder to confuse with Delta: ...

The logos for the Tokyo 2020 Olympic and Paralympic Games are ... The identities are based on the use of negative space and are designed as the reverse of each other. Black represents “diversity” and ...

The old logo featured the French word ‘heure’, meaning hour, and was ‘too French’ according to Jubert. ‘Now it says 24h and most people have a comprehension of what we want to say,’ says Jubert, who ...