The founders of WOW Skin Science forayed into the BPC segment when it was dominated by deep-pocketed big players like HUL, Himalaya, Lotus, VLCC, and Biotique Cofounder Manish Chowdhary said that ...

Companies such as Marico, Emami and Bajaj Consumer have launched hair care products containing onion, following the example of direct-to-consumer brands like Mamaearth and Wow Skin Science.