The NBA and National Basketball Players Association has announced that Los Angeles Lakers star Luka Dončić has topped the ...

The NBA and National Basketball Players Association today jointly announced that the Los Angeles Lakers’ Luka Dončić and the ...

On Monday, the league announced that Los Angeles Lakers guard Luka Dončić held the highest-selling jersey for the 2024-25 ...

Per NBA insider Marc Stein, Doncic surpassed his teammate LeBron James and Golden State Warriors star Stephen Curry as the ...

Doncic also became the first international player to ever top the jersey sale charts. It helps when two he's the favorite ...

Luka Doncic's trade from the Dallas Mavericks to the Los Angeles Lakers shook the basketball world, and apparently motivated ...

The 2024-25 NBA regular season was full of memorable moments from players filling the stat sheet. Let’s take a look back at ...

Luka Doncic's No. 77 Lakers jersey was the NBA's most popular jersey for the 2024-25 regular season based on NBAStore.com ...

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

Star guard Ja Morant's pair of 360 layups against the Nets in November ended up as the most-viewed moment on the NBA's social ...

The Los Angeles Lakers top superstar duo of Luka Doncic and LeBron James are set to lead L.A. to a deep playoff run. They've ...

For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.