Avatara joined Etsy in 2022 and has made close to 11,000 sales. It’s the only platform where she sells spells, and it’s her primary source of income. Business is up, she says, ...

After a miracle port to its predecessor, Hogwarts Legacy’s Switch 2 version is an excellent port that makes the upgrade ...

Wicca, or “the craft,” is, at its core, an animistic religion that attempts to control and benefit from the spiritual powers ...

WitchTok and Etsy spells have grown in popularity as many turn to others to understand the world and possibly change their ...

Marvel Comics is full to the brim of heroes and villains, varying in skills and powers. When it comes to magic, it feels like ...

Magic — from dedicated wiccan practice to pure kitsch — is flourishing online.

Yer a wizard Harry, or you'll feel like one once you get this Lego Harry Potter set in your collection. Its price was just ...

She’s not alone. From WitchTok (8.5million posts) to online Tarot subscriptions, witchcraft is big business, and Emma is just one of an ever-growing number in the UK who pair normal, professional ...

Candace Cameron Bure, who’s been outspoken about her beliefs over the years, recently shared why she thinks horror movies ...

While I enjoyed Hogwarts Legacy when I played it at launch almost two years ago, the Nintendo Switch version, which was ...

J.K. Rowlings views on the transgender community continue to stir headlines—and divide the stars of the beloved Harry Potter series. As actors like Daniel Radcliffe and Emma Watson take public stances ...

Jaz, I soon learned, is far from alone. You’d be surprised by how many brides seek out magical intercession. And, it turns out, Jaz’s witch is just one of many who peddle their services on Etsy, ...