The days of police badges and lightsaber spoons lurking in boxes are over. Kids now get QR codes. What happened?

Britain’s favourite breakfast cereal is now one of the most popular in the US, thanks to the approval of a basketball team.

Here are some ways you can celebrate National Cereal Day today — we’ll be doing a few of these ourselves. Have a bowl of cereal. Yes, this is pretty obvious — so why not try a new variety or ...

Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...