There’s actually no universal convention for naming generations. There is only this man, his competitors, and the galaxy of ...

Gen Zers were born between 1997, when Tony Blair came to power in the UK, and 2012, when London hosted the Olympics. Many members of Gen Z are children of previous generations, such as Baby Boomers ...

The year 2025 is ushering in a new generation with yet another name. As you can predict, the people born after Generation ...

Additionally, Gen Alpha may face the consequences of recent ... Younger millennials in the UK also remember being the first to pay £9,000 a year in university tuition fees when the Tory-Lib ...

The Week is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum ...

Gen Alpha are more influential than any other tween generation. Even though Gen Alphas have a few years before becoming full-fledged consumers themselves, their purchasing power and sway in the ...

"Gen Alpha: A cohort of influential tweens" unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands NEW YORK, March 19 ...