The artificial intelligence (AI) marketing industry is experiencing unprecedented growth, with projections estimating it to ...

Global advertising is exactly as it sounds: marketing campaigns and promotions that extend across locations, jurisdictions, ...

Inside NBCUniversal's 'Wicked' marketing plan to launch the hit film on Peacock — and tout Its streaming movie library ...

Marketing teams that are able to identify these intersections of social media, society and more will be able to anticipate ...

An uncertain landscape doesn’t have to derail your brand’s growth. By leveraging marketing campaigns to deliver empathetic, ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

In today’s fast-changing world, data has become the heartbeat of modern marketing. Marketers now rely on numbers, charts, and ...

As consumers tire of forced relatability, brands are embracing fantasy, spectacle and world-building to captivate audiences.

Designing inclusive campaigns demonstrates a commitment to making everyone feel valued-and it's good business.

Sony and Rockstar Games might be working on a GTA 6 PlayStation marketing deal, says an insider. Learn more about it here.

As we continue into an era of rising media costs due to increased competition and fragmentation across audiences and ...

Set up a simple welcome email. When someone subscribes to your newsletter, welcome them with an email reminding them why they signed up or deliver what you promised. Engage new subscribers by ...