In recent columns, I’ve discussed how to cold call and I’ve analyzed calling scripts sent to me by readers. You can pick up your copy of “The 16 Best Scripts of 2009″ at www.billgood.com ...

A long while back, I posted a “programmed” version of that script, but the links are screwed up, so here’s a simplified and improved version. The script starts with “The Opening,” below ...

With a cold call script, sticking to the fundamentals is a good idea, especially early on. Here are seven efficient and effective scripts you can use to get started.