But probably not fashion. To kick off London Fashion Week ... the world -- with the latest developments in augmented and virtual reality and we’ll soon all be able to instantly try out the ...

Today's virtual reality games and content can be pretty ... "You can imagine shopping for clothes or fabrics online and wanting to feel the texture." In another example, the system helped convert ...

The Emergence of AI in Fashion Retail Fashion shopping used to be about congested fitting rooms, estimating sizes, and ...

Brands could opt for virtual reality billboards in video games or instant virtual clothes fittings and furniture trials. Or, companies could go even further, creating advertising or marketing ...