Serrat makes the oft-mimed French girl aesthetic accessible, thanks to her penchant for messy looks punctuated by happy hues.

Jasmine Hyman is the assistant beauty editor at Cosmo. She's obsessed with all things skin including acne-safe makeup and ...

A berry-toned blush works well with all makeup – it can be worn with a very paired-back minimalist look (as seen on Hailey), ...

After years of dewy domination (think: Hailey Bieber’s glazed donut skin), makeup is shifting toward a softer finish, one ...

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We wanted to design a wardrobe of facial sunscreen that looked good, felt nice to wear, and didn’t bore us to tears,” brand ...

Beauty creator Natalie Violette has become one of the trend's unofficial ambassadors, with millions of viewers transfixed by ...

Ultra Violette offers targeted formulas for every need, whether you're looking for hydration, a blurring effect, or a ...

“If you are wearing nothing on your face but a red lipstick, your skin will look more even,” content creator Alexis Androulakis, said in her now viral video on the theory. In a chic street style ...