However, not all blonde toners are created equal. Some are rinse-out, some are leave-in, and some are good, old hair masks. There are blue shampoos, purple shampoos, and even a grey conditioner ...

These boast violet pigment that counteracts orange brassiness in blonde hair although if you leave them in a little longer, they’re adept at depositing a purple veil. Brunettes: you can give a ...

That's where purple shampoo, which is kind of a "toner lite," comes in ... formula that not only works wonders to brighten blonde and brown hair of all kinds, but it’s also formulated with ...

It resulted in an icy-blonde appearance, and the floral scent was a nice touch (it might be the best-smelling purple shampoo she's ever used). In the end, her straight, thick hair looked shiny ...