A new ‘functional’ squash high in vitamins and minerals is being launched into the Vimto range of soft drinks this month.

Vimto Wonderfuel is rolling out in major UK retailers, including Tesco, Sainsbury’s, Morrisons, and Booths. The launch will ...

In April 1999 Peter Knowles was appointed Marketing Director of Vimto Soft Drinks. (1) The Vimto brand is the jewel in the crown of Nichols plc. His brief was to accelerate growth. Plans for 2000 ...

High in vitamins B, C & D, a source of iron and zinc, and made with real fruit juice with no added sugar, Vimto Wonderfuel® is a first-of-its-kind squash that blends great taste with essential ...

Earlier this month it got the ball rolling with the launch of Vimto Wonderfuel, a new squash made with real fruit juice that was “very much targeting the breakfast occasion”, Milne said. More ...

Nichols is aiming to get more consumers in the UK drinking squash with their breakfast with a new “functional” range of Vimto products.