Vimto, the UK’s No.2 squash brand, is set to revolutionise breakfast with the launch of Wonderfuel®, a brand-new functional ...

A new ‘functional’ squash high in vitamins and minerals is being launched into the Vimto range of soft drinks this month.

Earlier this month it got the ball rolling with the launch of Vimto Wonderfuel, a new squash made with real fruit juice that was “very much targeting the breakfast occasion”, Milne said. More ...

March was a busy month for new product development (NPD) as food and drink manufacturers unveiled fresh innovations that tap ...

Vimto Wonderfuel is rolling out in major UK retailers, including Tesco, Sainsbury’s, Morrisons, and Booths. The launch will ...

A.G. BARR, the beverage company known for brands like IRN-BRU and Vimto, has reported a strong set of financial results including rises in revenue and profits. However, the group also revealed that ...

When you visit an iftar in Dubai, you’ll see many local Arabian favourites in the spread. Lamb ouzi, lentil soup and there, among the drinks selection, is Vimto. For many people living in Dubai during ...

Vimto owner Nichols saw profits jump 16% last year as it pursued a strategic shift across Africa to sell more concentrate. The concentrate model is lower revenue but higher margin, said Nichols, and ...

The city will continue to provide fresh fruit and vegetable snacks to public school kids, after warning last week that it would squash it. “The individual who sent this email has no authority ...

A healthy gut helps you digest your food and absorb its nutrients, strengthens your immune system and reduces your risk of certain chronic diseases. But not everyone realizes that having a happy ...