Reaching a customer segment that wouldn’t typically seek your services requires careful positioning and outreach.

When considering customer success software, a smooth and effective implementation is crucial. Here is how to achieve optimal ...

Customer lifetime value (CLV or CLTV) is the most underappreciated B2C metric. "Underappreciated, you say? We measure customer lifetime value, and it's really important to us!" Sure it's a common ...

Value-based care (VBC), driven by the Centers for Medicare and Medicaid Services (CMS), has emerged as a cornerstone for redefining the customer journey—creating a profound shift in the ...

In this TechRepublic exclusive, Gartner analyst Katie Gove discusses how tech services leaders should prioritize assets and ...