One of the most important metrics to measure is customer lifetime value (CLV). Customer lifetime value can be described as the total profit that a company can expect to generate from a customer ...

Reaching a customer segment that wouldn’t typically seek your services requires careful positioning and outreach.

When considering customer success software, a smooth and effective implementation is crucial. Here is how to achieve optimal ...

From the world of e-commerce to brick-and-mortar stores, scaling is near-impossible until you determine your customer ...

Traditional tactics like price cuts and discounts are losing their charm. Businesses have realized that long-term success ...

Value-based care (VBC), driven by the Centers for Medicare and Medicaid Services (CMS), has emerged as a cornerstone for redefining the customer journey—creating a profound shift in the ...

In this TechRepublic exclusive, Gartner analyst Katie Gove discusses how tech services leaders should prioritize assets and ...

In a 2024 deep dive with Google, we found that utilizing VCM led to a 56.28% increase in booking rates and a 68.88% increase in return on advertising spend (ROAS). Given today’s increasingly ...