An interview with Leagh Turner, CEO of Coupa, about the acquisition of category management specialist Cirtuo, and why she ...

Do you need a break from the news and haunting stories about AI? Are you curious about food and travel? Do you want a sneak ...

Google today announced that it is integrating new generative AI solutions-in addition to a retail media solution-into Display & Video 360 campaigns. In an effort to help streamline the campaign ...

The new playbook for engaging and nurturing complex B2B buying groups that are giving your team the silent treatment.

But that might not offer the insights you need. ‘New means untested, and there’s no guarantee that the customer personas identified by the manufacturer will accurately reflect the interests of UK ...

Freyaa's journey so far has been remarkable. In just nine months, it has built a customer base of over 3,000 unique buyers and sold more than 5,000 co-ord sets and 7,000 tunics. With a presence in ...

Today’s buyers no longer fall for feature hype — they’re focused ... True differentiation lies in showing how a product’s unique strengths translate into tangible value. Marketing leaders must look ...