Unilever’s toothpaste brand Closeup is repositioning itself as a beauty brand with a full-scale rebrand targeting Gen Z ...

Executives from Amazon, Revlon, Kitsch and more share the ideas that are enabling them to find growth in a very competitive ...

Unilever’s toothpaste brand Closeup is redefining its category by shifting from oral care to a beauty-first approach and ...

The ‘Instagram Brands’ playbook helped companies such as Nykaa and Mamaearth parent Honasa Consumer become large, listed ...

Earlier this year, the company renamed its almost two-decade-old male grooming brand Fair and Handsome to Smart and Handsome ...

Founded in 2000 and acquired by Unilever in 2015, a lack of innovation and failure to move with the times are to blame for ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Consumer-goods giant Unilever has made steady progress simplifying its operations. Will tariffs now cause turbulence?