Mars, which named its rice Uncle Ben's in 1946 after a Black farmer, doesn't mention the prior name in the ads. Unscripted commercials show real-life families and friends.

ICONIC brand Uncle Ben's rice has been renamed ‘Ben's Original' following racism fears. By James Bickerton 16:39, Sat, Jun 19, 2021 | UPDATED: 18:43, Sat, Jun 19, 2021 ...

(CNN) – Uncle Ben’s is no more. The rebranded rice is now available on store shelves nationwide as Ben’s Original. Last year, Mars Food announced it was overhauling the name and image ...

— Ben's Original USA (@BensOriginal) September 23, 2020 The new packaging keeps the same orange color and blue font but gets rid of the image of Uncle Ben, a possibly fictitious Black rice ...