Four-star Loyola (Calif.) cornerback recruit Brandon Lockhart is a USC Trojan through and through. Lockhart, a Los Angeles ...

South Carolina football made a jump in revenue, but the athletics deficit increased from fiscal year 2023 to fiscal year 2024 ...

USC general manager Chad Bowden sat down for an interview with USC Athletics and reiterated the program's intentions to take over college football. The fans have noticed the shift, as USC’s ...

Here's what the NCAA tournament committee said when asked about South Carolina or UCLA as the No. 1 overall seed in the 2025 March Madness bracket.

(Katie Chin/USC Athletics) For Farrow, basketball started as a safe way to kill a few hours. It turned into a way to cover his education, from Sacramento’s American River Junior College to ...

Wednesday in favor of the new transfer rule on the final day of the South Carolina Athletic Administrators Association spring convention at the Charleston Mar ...

In hiring Muss last April, USC athletic director Jennifer Cohen handed the program to a coach on the opposite end of the spectrum from Enfield, who never seemed comfortable commanding attention in ...

There is a famous scene in the pilot of the TV show “Mad Men.” Set in the era when smoking is first being linked to cancer, ad man extraordinaire Don Draper is trying to think up a new ...

According to a news release from South Carolina on Monday, the two nationally ranked teams will compete in “The Real SC” hosted by Complete Sports Management. The first game will be Saturday ...

USC athletic director Jennifer Cohen shares her views on football coach Lincoln Riley, how she is adapting to a new pay era in college sports and more. Feb. 14, 2025 That conviction is part of the ...