Turtle Wax today launched "You Are How You Car™," a bold global campaign and platform that turns a simple truth into a ...

Turtle Wax today launched “You Are How You Car™,” a bold global campaign and platform that turns a simple truth into a statement: how you treat your car reflects how you show up in the world. For ...

"You Are How You Car" positions Turtle Wax as more than just a product ... the car care ritual - the spot turns every wipe, buff and polish into something oddly calming and deeply satisfying.

June 16, 2025 /PRNewswire/ -- Turtle Wax today launched "You Are How You Car TM," a bold global campaign ... ,“Pamper” turns every wipe and polish into a calming, rejuvenating ritual.

From surreal car-face hybrids to office-quaking hunger pangs and a CGI octopus waltzing through the deep, this week’s standout ads go big on visual metaphor and brand personality. Whether redefining ...

New Delhi, Delhi, India: Turtle Wax today launched “You Are How You Car™,” a bold global campaign and platform that turns a simple truth into a statement: how you treat your car reflects how ...

To extend the idea beyond the screen, Turtle Wax is inviting people to imagine their own "car-self." Launching in late June, eligible people in the U.S. can enter the "You Are How You Car ...