Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...

Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

2021's Hot Wheels ... a story mode with cutscenes, but that wasn't available to us during our hands-on time. That's a shame, as I wanted to see how it'll handle the heroic tale of toy cars ...

Finding a welcome home in the growing toy niche, Mattel trundled ... those are some hot wheels.” An alternate version of this story has Elliot talking about a prototype car being driven by ...

As a boy, Bruce Pascal reveled in testing the limits of his Hot Wheels. He might squeeze a firecracker into one of the miniature metal cars and set it off, or flatten one with a hammer to see ...