The former executive at Bausch & Lomb used product placement in Hollywood films and endorsement deals with professional ...
Ray-Ban President Leonardo Maria Del Vecchio told ADWEEK that the partnership with Rocky, who was recently acquitted from a gun assault case, has been nearly a year in the making. “Ray-Ban is ...
SINGAPORE – In end-February, global eyewear giant Ray-Ban appointed American rapper A$AP Rocky as its first creative director. The surprise announcement came on the ...
The Harlem rapper was announced as Ray-Ban’s creative director ... weeks through the “courtroom fits” he wore during his gun assault trial. Fittingly, he rocked Ray-Bans multiple times ...