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Inside the Strategy That Helped This TikToker’s Brand Make $1 Million in 8 Minutes
By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.
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People Are Calling The Latest TikTok Beauty Trend A "Recession Indicator," And They May Have A Point
She now considers her Gel X habit an “unnecessary spend.” “Right now, it’s more important for me to have a one-bedroom apartment and have less money to spend on beauty than it would be for me to have ...