They’re also behind the rise of the second-hand market, which is expected to hit US$329 billion globally by 2029. With 40 per cent of Gen Z — the highest rate of any age group — shopping ...

As the summer shopping season kicks off, all eyes are on Gen Z—those born between 1997 and 2012 and whose purchasing power wields significant influence over market trends.

LONDON — Reform UK is winning over Gen Z women, a demographic that the right-wing populist party has struggled to attract in the past. The party’s vote share among women aged 18 to 26 shot up in May — ...

Often citing concerns about side effects, Gen Z women (born between 1997 and 2012), increasingly are shunning evidence-based family planning and reproductive health counsel, ...

Gen Z’s push for sustainable consumption is shifting the market and everyone in it. When values clash with spending habits. Fast fashion, frictionless e-commerce and the constant churn of social media ...

Gen Z has seemingly cornered the market on creating things that have already existed, from “girl dinners” to “silent walking.” Now, 20-somethings are being roasted online after espousing ...

What Gen Z does care about is follower count. Almost half (47%) said the number of followers matters more than how authentic the influencer feels. Unsurprisingly, almost half (49%) of influencers ...

With my student loan debt mounting and homeownership a far-off dream, I stared at the SSENSE webpage on my laptop, wondering if I deserved to buy a $600 pair of Marni loafers through Klarna, a buy ...

According to new research from Whop, a marketplace for digital products, one in three Gen Z consumers now make purchasing decisions based on recommendations from AI-generated influencers. The ...

Navigating Gen Z’s obsession with specialty diets and tracking their eating habits By Elizabeth Crawford 28-May-2025 Last updated on 28-May-2025 at 14:00 GMT ...

Gen Z is prioritizing well-being and quality of ... Recent trends—from "loud budgeting" to "no-buy 2025"—show that many young people are trying to combat spending on non-essential expenses ...

Author and women’s leadership expert Megan Dalla-Camina explores why Gen Z is stepping back from traditional leadership. With deep insight into leadership psychology, well-being and purpose ...