A Shanghai-based maker of “blind box” figurines made $1.8 billion last year—and continues to grow across the world.

The days of police badges and lightsaber spoons lurking in boxes are over. Kids now get QR codes. What happened?

The face behind the story In 1990, Docter had just graduated from the California ...

Each baby doll comes with accessories for a delightful tea party. Kids can make the kettle bubble when they fill it with ...

There's a new contender in the 'designer toy market' and celebrities including Olivia Attwood and pop sensation Rihanna can't ...

This jaw-dropping 37-inch-long Batwing replica features retractable landing gear, battery-powered interior lights and exhaust ...

including stuffed and tug toys, rubber chews, balls, and puzzles. I received a pre-built box containing a large duck tug toy and a squeaky bouncy ball. Lyla loved playing with both toys ...

Jorge Aguilar continues his lifelong mission to support Toys for Tots as he reflects on receiving a cherished gift during his ...

Have you ever had an old toy that didn't really make you smile? But actually, it sent shivers down your spine? Maybe it was its dead eye stare, or the frozen grin, or just the thought of what it might ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The theme at New York Toy Fair is “Play Reimagined ...

NEW YORK (AP) — As toy inventors, toy manufacturers and buyers for stores that sell toys met for a four-day annual trade show ... “Maybe I’ll change the color of the box,” he said. "Or maybe I’ll put ...

Mattel was still allowed to produce DC-themed toys aimed at girls and preschoolers. The new multiyear deal could help fuel sales for the El Segundo-based toy maker and entertainment company as it ...