When The “Super Bowl Shuffle” came out, featuring rap performances by Walter Payton, Jim McMahon, and the “Fridge”, it was all over. The Bears were to win Super Bowl XX in dominant ...

and their goal was made clear with the release of “The Super Bowl Shuffle” on Dec. 3, 1985. The Bears had only lost one regular season game prior to the song’s release, which became a minor ...

In any case, seeing competitive beer ads during the Super Bowl show is actually novel because AB has had an exclusivity lock on these broadcasts for the last 30 years. In soft drinks, my guess is ...

But in a good way. Let’s turn it over to Avid-Core’s Sarah Cox for the story behind the ’85 Bears' greatest marketing achievement outside of The Super Bowl Shuffle: “[McDonald’s] devised ...

Regarded as one of the best defenses in league history, the Bears, aka "Da Bears," were every bit as good as they were flashy, as evidenced by "The Super Bowl Shuffle." In their victory over the ...