for TikTok videos,” says SG&P cofounder Rich Silverstein over images of the terrible font on a mug, a tote, and a tattoo that reads “Carpe Diem.” Like Walmart making fun of its own recent ...

Its ‘new font’, a deliberately messy, hand-drawn creation, has got people looking up from their snacks. Surely a marketing gimmick? A design disaster? Or maybe, this delightfully human mess is ...