A New York sportswear brand opened a first-to-market store in Las Vegas on Friday on the heels of March Madness.

Caitlin Clark is once again making her impact on college women's basketball. The WNBA star has sparked an interest in Florida ...

Trademark experts weigh in. Plus, the backstory of a few other on-screen university merch examples you may have seen.

UNC head coach Bill Belichick and his 24-year-old beau have never failed to keep the media hooked. From flexing their odd ...

Cole Johnson's journey from class project to revolutionizing in-store marketing is a tale of persistence and innovation.

Duke has become the subject of national discussion through an unlikely setting, taking on a supporting role in the latest ...

The length of college basketball players’ shorts has noticeably varied over time, but it turns out the players themselves don ...

At the point Vaccaro witnessed him score the shot that won the 1982 NCAA championship for North Carolina Tar Heels, Jordan was just a freshman ... plus a stake in his own line of merchandise. It would ...

The Duke-UNC rivalry made its way to this season of The White Lotus, by way of the Ratliff family. Patriarch Timothy Ratliff ...

But while the newly hired North Carolina football coach is wearing Tar Heels apparel, Hudson is clad in a long-sleeve grey t-shirt congratulating the Atlanta Falcons on winning Super Bowl LI.

The school issued a statement and said that the show uses their logo without permission in “troubling” imagery, which has ...