Above, indeed, the point where even Apple can't shift more than a few million of its Watches in a quarter. The Touch Zero One is also, of course, a dry run for Swatch's proper smartwatch.

Just in case you’ve been living on the dark side of the moon, the MoonSwatch is Swatch’s very popular and seemingly ever-expanding line of quartz-powered homage watches to the iconic Omega Speedmaster ...

That initial wave may have died down, but there's still a lot of interest in the MoonSwatch and the Swatch x Blancpain Fifty Fathoms which came after. Now, a new variant of the latter has been ...

If you buy from a link, we may earn a commission. Learn more The MoonSwatch collab between Swatch and Omega stands as one of the most successful watches in recent memory. When it debuted in 2022, the ...

Ask a watch guru about their favorite watch collabs, and the Swatch x Omega MoonSwatch phenomenon will certainly be in the mix. Now, the affordable link-up—which has successfully brought ...

Now, the Swatch x Tate Collection pays tribute to artists JMW Turner, Marc Chagall, Joan Miró, Fernand Léger, Henri Matisse, Wilhelmina Barns-Graham, and Louise Bourgeois with a series of watches ...

Available now on Swatch’s website, the straps are priced at $45 in the US and £38 in the UK, making them an affordable way to revitalise your watch. Given their improved comfort, playful designs, and ...