Should consumers be worried as surge pricing spreads from ride-sharing to fast food? Have you ever opened a ride-sharing app during peak hours and been surprised by the inflated fares? That's the ...

They said they won't use the technology to surge prices at times when products might be in high demand. But new pricing strategies could present risks to consumers down the road. There's not much ...

SEE ALSO: Uber agrees to limit surge pricing in Delhi The reasoning here is pretty straightforward: Anyone with an amply charged phone can afford to wait and see if Uber's real-time demand-based ...

Dynamic or surge pricing is not new. Airline and hospitality companies such as Airbnb have benefited from dynamic pricing for years. Surge pricing is also currently used by ride-sharing giant ...

It’s called dynamic pricing, aka surge pricing, demand pricing, time-based pricing and variable pricing. It appears to be a simple marketing ploy: inflate the price during peak demand times, deflate ...